In particular, the OLED screen delivered much deeper black-level response than the Hisense panel, and its picture looked less noisy too. However, on this latter point it struck us that the rather fuzzy look to the ULED picture could have been a result of Hisense’s engineers setting their TV’s sharpness setting too high to try to underline the relative softness of the OLED.
What I'm yet to mention is that the 65XT910 uses a curved screen, something that may deter some picture enthusiasts. However, so do the OLED and Samsung SUHD TVs Hisense is targeting with its ULED technology. Plus the 65XT910’s screen seemed relatively good at soaking up the sort of ambient light reflections that can cause distortion across curved screens.
I'm always sceptical when a new brand claims that its product will outperform those of top-end competitors – especially when costing thousands of pounds less. As a result, I'm going to reserve judgement about the Hisense 65XT910 until I’ve had the chance to test it in more thoroughly.
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Hisense 65XT910 ULED TV preview